  /* ---------- tokens: light is the base, dark overrides both ways ---------- */
  :root {
    color-scheme: light;
    --page: #faf9f6;
    --card: #ffffff;
    --ink: #16212e;
    --ink-2: #4a5768;
    --muted: #7c8898;
    --rule: #e3e1da;
    --brass: #8a6d2f;          /* salon-mirror brass: eyebrows, numerals, hairlines */
    --wa: #1faa53;             /* WhatsApp green: CTAs only */
    --wa-hover: #17843f;
    --shadow: 0 14px 40px -22px rgba(22, 33, 46, 0.35);
    --chat-in: #ffffff;
    --chat-out: #d9f3e2;
  }
  :root[data-theme="dark"] {
    color-scheme: dark;
    --page: #10151c;
    --card: #171f29;
    --ink: #f2efe8;
    --ink-2: #aab3bf;
    --muted: #77818e;
    --rule: #2a333f;
    --brass: #c9a45c;
    --wa: #25c05f;
    --wa-hover: #1faa53;
    --shadow: 0 14px 40px -22px rgba(0, 0, 0, 0.8);
    --chat-in: #202a36;
    --chat-out: #145a34;
  }
  @media (prefers-color-scheme: dark) {
    :root:not([data-theme="light"]) {
      color-scheme: dark;
      --page: #10151c; --card: #171f29; --ink: #f2efe8; --ink-2: #aab3bf;
      --muted: #77818e; --rule: #2a333f; --brass: #c9a45c;
      --wa: #25c05f; --wa-hover: #1faa53;
      --shadow: 0 14px 40px -22px rgba(0, 0, 0, 0.8);
      --chat-in: #202a36; --chat-out: #145a34;
    }
  }

  * { box-sizing: border-box; margin: 0; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; text-size-adjust: 100%; }
  html, body { overflow-x: clip; }
  body {
    background: var(--page); color: var(--ink);
    font: 17px/1.6 Karla, system-ui, sans-serif;
    transition: background 0.25s ease, color 0.25s ease;
  }
  h1, h2, .price, .wordmark, .stat b { font-family: Fraunces, Georgia, serif; font-weight: 650; }
  a { color: inherit; }
  .wrap { max-width: 1020px; margin: 0 auto; padding: 0 clamp(1.5rem, 5.5vw, 2.2rem); }
  section { padding: 4.8rem 0 0; }
  .eyebrow {
    font-size: 0.76rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase;
    color: var(--brass); margin-bottom: 1rem;
  }
  h2 { font-size: clamp(1.5rem, 3.6vw, 2.1rem); letter-spacing: -0.01em; max-width: 26ch; }

  /* reveal-on-scroll (no-JS and reduced-motion safe: visible by default) */
  .rv { opacity: 1; transform: none; }
  @media (prefers-reduced-motion: no-preference) {
    .js .rv { opacity: 0; transform: translateY(18px); transition: opacity 0.6s ease, transform 0.6s ease; }
    .js .rv.in { opacity: 1; transform: none; }
  }

  /* ---------- header ---------- */
  header { border-bottom: 1px solid var(--rule); position: sticky; top: 0; z-index: 50;
           background: color-mix(in oklab, var(--page) 88%, transparent); backdrop-filter: blur(10px); }
  .head-in { display: flex; align-items: center; justify-content: space-between; padding: 0.95rem 0; gap: 0.8rem; }
  .wordmark { font-size: 1.3rem; letter-spacing: -0.01em; text-decoration: none;
              display: flex; align-items: center; gap: 0.6rem; }
  .wordmark .logo { width: 32px; height: 32px; flex: 0 0 auto; }
  .wordmark small { font-family: Karla; font-size: 0.68rem; font-weight: 700; letter-spacing: 0.14em;
                    text-transform: uppercase; color: var(--brass); display: block; }
  .head-right { display: flex; align-items: center; gap: 0.6rem; }
  #theme-btn {
    background: none; border: 1px solid var(--rule); color: var(--ink-2); border-radius: 10px;
    width: 40px; height: 40px; font-size: 1.05rem; cursor: pointer; line-height: 1;
  }
  #theme-btn:hover { border-color: var(--brass); }

  /* ---------- buttons ---------- */
  .btn-wa {
    display: inline-block; background: var(--wa); color: #fff; text-decoration: none;
    font-weight: 700; padding: 0.8rem 1.4rem; border-radius: 12px; transition: background 0.15s ease;
  }
  .btn-wa:hover { background: var(--wa-hover); }
  .btn-ghost {
    display: inline-block; text-decoration: none; font-weight: 700; padding: 0.8rem 1.4rem;
    border: 1.5px solid var(--ink); border-radius: 12px; transition: background 0.15s ease, border-color 0.15s ease;
  }
  .btn-ghost:hover { background: var(--card); border-color: var(--brass); }
  a:focus-visible, button:focus-visible { outline: 3px solid var(--wa); outline-offset: 2px; border-radius: 8px; }
  header .btn-wa { padding: 0.55rem 1rem; font-size: 0.92rem; }

  /* ---------- hero ---------- */
  .hero { padding: 5.5rem 0 3.8rem; }
  .hero h1 { font-size: clamp(2.2rem, 6.4vw, 4rem); line-height: 1.06; letter-spacing: -0.018em; max-width: 17ch; }
  .hero h1 em { font-style: italic; font-weight: 500; color: var(--brass); }
  .hero .sub { margin: 1.5rem 0 2.1rem; font-size: 1.14rem; color: var(--ink-2); max-width: 52ch; }
  .hero .sub b { color: var(--ink); }
  .ctas { display: flex; gap: 0.8rem; flex-wrap: wrap; align-items: center; }
  .live-chip { display: inline-flex; align-items: center; gap: 0.55rem; font-size: 0.88rem; color: var(--ink-2); margin-top: 1.7rem; }
  .live-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--wa); box-shadow: 0 0 0 3px color-mix(in oklab, var(--wa) 20%, transparent); }

  /* ---------- stats strip ---------- */
  .stats { border-block: 1px solid var(--rule); background: var(--card); padding: 0; }
  .stats-in { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 1.2rem; padding: 2rem 0 1.4rem; }
  .stat b { font-size: 2rem; display: block; color: var(--ink); font-variant-numeric: tabular-nums; }
  .stat b .unit { color: var(--brass); }
  .stat span { font-size: 0.86rem; color: var(--ink-2); }
  .stats .src { font-size: 0.78rem; color: var(--muted); padding-bottom: 1.4rem; }

  /* ---------- phone demo ---------- */
  .demo-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 3rem; align-items: center; margin-top: 1.8rem; }
  @media (max-width: 820px) { .demo-grid { grid-template-columns: 1fr; } }
  .demo-copy p { color: var(--ink-2); margin: 0.8rem 0; max-width: 46ch; }
  .demo-copy p b { color: var(--ink); }
  .phone {
    width: min(330px, 88vw); margin: 0 auto; background: var(--card); border: 1px solid var(--rule);
    border-radius: 34px; padding: 0.9rem 0.9rem 1.2rem; box-shadow: var(--shadow);
  }
  .phone .ph-top { display: flex; align-items: center; gap: 0.6rem; padding: 0.5rem 0.4rem 0.8rem; border-bottom: 1px solid var(--rule); }
  .ph-avatar { width: 34px; height: 34px; border-radius: 50%; background: var(--brass); color: var(--page);
               display: grid; place-items: center; font-family: Fraunces, serif; font-weight: 650; }
  .ph-top .who b { display: block; font-size: 0.9rem; }
  .ph-top .who span { font-size: 0.72rem; color: var(--wa); }
  .chat { display: flex; flex-direction: column; gap: 0.55rem; padding: 0.9rem 0.2rem 0; font-size: 0.83rem; }
  .bubble { max-width: 86%; padding: 0.55rem 0.75rem; border-radius: 12px; line-height: 1.45; box-shadow: 0 1px 1px rgba(0,0,0,0.06); }
  .bubble.in  { background: var(--chat-in); border: 1px solid var(--rule); align-self: flex-start; border-bottom-left-radius: 4px; }
  .bubble.out { background: var(--chat-out); align-self: flex-end; border-bottom-right-radius: 4px; }
  .bubble .meta { display: block; font-size: 0.66rem; color: var(--muted); text-align: right; margin-top: 0.2rem; }
  .bubble b { font-weight: 700; }

  /* ---------- price list (signature) ---------- */
  .menu-card {
    background: var(--card); border: 1px solid var(--rule); border-radius: 16px;
    padding: 2.5rem clamp(1.2rem, 4vw, 3.2rem) 2.3rem; margin-top: 1.8rem; box-shadow: var(--shadow);
    background-image: repeating-linear-gradient(to bottom, transparent 0 35px, color-mix(in oklab, var(--ink) 3%, transparent) 35px 36px);
  }
  .menu-head { text-align: center; border-bottom: 2px solid var(--brass); padding-bottom: 1.2rem; margin-bottom: 1.7rem; }
  .menu-head h2 { margin: 0 auto; }
  .menu-head p { font-size: 0.82rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2); margin-top: 0.4rem; }
  .menu-item { padding: 1.25rem 0 1.4rem; border-bottom: 1px solid var(--rule); }
  .menu-item:last-of-type { border-bottom: 0; }
  .menu-line { display: flex; align-items: baseline; gap: 0.65rem; }
  .menu-line h3 { font-family: Fraunces, serif; font-weight: 650; font-size: 1.3rem; white-space: nowrap; }
  .menu-line .lead { flex: 1; border-bottom: 2px dotted color-mix(in oklab, var(--brass) 55%, var(--rule)); transform: translateY(-0.35em); min-width: 2rem; }
  .menu-line .price { font-size: 1.45rem; white-space: nowrap; }
  .tag {
    font-size: 0.66rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
    background: var(--brass); color: var(--page); border-radius: 999px; padding: 0.2rem 0.65rem; transform: translateY(-0.25em);
  }
  .menu-item .what { color: var(--ink-2); font-size: 0.95rem; max-width: 64ch; margin-top: 0.4rem; }
  .menu-item .also { font-size: 0.86rem; color: var(--ink-2); margin-top: 0.55rem; }
  .menu-item .also b { color: var(--brass); }
  .menu-foot { text-align: center; font-size: 0.9rem; color: var(--ink-2); border-top: 2px solid var(--brass); margin-top: 1.5rem; padding-top: 1.1rem; }
  .menu-foot b { color: var(--ink); }

  /* ---------- manifesto ---------- */
  .mani-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 1.1rem; margin-top: 1.8rem; }
  .mani {
    background: var(--card); border: 1px solid var(--rule); border-left: 3px solid var(--brass);
    border-radius: 12px; padding: 1.3rem 1.4rem;
  }
  .mani h3 { font-size: 1.02rem; margin-bottom: 0.4rem; }
  .mani p { font-size: 0.92rem; color: var(--ink-2); }

  /* ---------- comparison: table on wide screens, stacked cards on phones ---------- */
  .table-scroll { margin-top: 1.6rem; background: var(--card); border: 1px solid var(--rule); border-radius: 12px; overflow: hidden; }
  .compare table { width: 100%; border-collapse: collapse; font-size: 0.95rem; }
  .compare th, .compare td { text-align: left; padding: 0.8rem 1rem; border-bottom: 1px solid var(--rule); }
  .compare tr:last-child td { border-bottom: 0; }
  .compare th { font-size: 0.75rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-2); }
  .compare td.num, .compare th.num { text-align: right; font-variant-numeric: tabular-nums; }
  .compare tr.us td { font-weight: 700; background: color-mix(in oklab, var(--wa) 9%, var(--card)); }
  .compare + .note, .note { font-size: 0.8rem; color: var(--muted); margin-top: 0.7rem; }
  @media (max-width: 760px) {
    .compare thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); }
    .compare table, .compare tbody { display: block; }
    .compare tbody tr { display: block; padding: 1rem 1.1rem 1.1rem; border-bottom: 1px solid var(--rule); }
    .compare tbody tr:last-child { border-bottom: 0; }
    .compare tr.us { background: color-mix(in oklab, var(--wa) 9%, var(--card)); }
    .compare tr.us td { background: none; }
    .compare td { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; border: 0; padding: 0.22rem 0; }
    .compare td.num { text-align: right; }
    .compare td::before {
      content: attr(data-label); font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em;
      text-transform: uppercase; color: var(--ink-2); text-align: left; flex: 0 0 auto;
    }
    .compare td:first-child { display: block; font-family: Fraunces, Georgia, serif; font-size: 1.08rem; font-weight: 650; padding-bottom: 0.45rem; }
    .compare td:first-child::before { content: none; }
  }

  /* ---------- steps ---------- */
  .steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(210px, 1fr)); gap: 1.1rem; margin-top: 1.8rem; counter-reset: step; }
  .step { background: var(--card); border: 1px solid var(--rule); border-radius: 12px; padding: 1.25rem 1.3rem 1.35rem; counter-increment: step; }
  .step::before { content: counter(step, decimal-leading-zero); font-family: Fraunces, serif; font-weight: 650;
                  font-size: 1.5rem; display: block; margin-bottom: 0.45rem; color: var(--brass); }
  .step h3 { font-size: 1rem; margin-bottom: 0.3rem; }
  .step p { font-size: 0.9rem; color: var(--ink-2); }

  /* ---------- honesty + faq ---------- */
  .honest { background: var(--card); border: 1px solid var(--rule); border-radius: 12px; padding: 1.7rem 1.9rem; margin-top: 1.8rem; }
  .honest ul { margin: 0.5rem 0 0 1.1rem; }
  .honest li { margin: 0.55rem 0; color: var(--ink-2); }
  .honest li b { color: var(--ink); }
  .faq { margin-top: 1.6rem; }
  .faq details { background: var(--card); border: 1px solid var(--rule); border-radius: 12px; margin: 0.6rem 0; padding: 0 1.3rem; }
  .faq summary { font-weight: 700; padding: 1.05rem 0; cursor: pointer; list-style: none; position: relative; }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary::after { content: "+"; position: absolute; right: 0.2rem; color: var(--brass); font-family: Fraunces, serif; font-size: 1.3rem; }
  .faq details[open] summary::after { content: "–"; }
  .faq details p { color: var(--ink-2); padding-bottom: 1.1rem; font-size: 0.95rem; }

  /* ---------- final + footer ---------- */
  .final { text-align: center; padding: 5.2rem 0; }
  .final h2 { margin: 0 auto 1.7rem; max-width: 24ch; }
  footer { border-top: 1px solid var(--rule); padding: 1.8rem 0 5.5rem; font-size: 0.85rem; color: var(--ink-2); }
  footer .wrap { display: flex; flex-wrap: wrap; gap: 0.9rem 2rem; justify-content: space-between; }
  footer a { color: var(--brass); }

  /* ---------- phone-size pass: nothing tight, nothing sideways ---------- */
  @media (max-width: 700px) {
    section { padding-top: 3.4rem; }
    .hero { padding: 3.4rem 0 2.6rem; }
    .hero .sub { font-size: 1.05rem; }
    .demo-grid { gap: 2rem; }
    .final { padding: 3.8rem 0 3.2rem; }
    .honest { padding: 1.3rem 1.2rem; }
    .faq details { padding: 0 1.05rem; }
  }
  @media (max-width: 480px) {
    header .btn-wa { display: none; }   /* the sticky bar carries the CTA on phones */
    .menu-line { flex-wrap: wrap; row-gap: 0.15rem; }
    .menu-line h3 { font-size: 1.15rem; }
    .menu-line .price { font-size: 1.3rem; }
    .tag { order: 4; transform: none; margin-top: 0.35rem; flex-basis: 100%; width: fit-content; }
    .menu-card { padding: 1.8rem 1.25rem 1.7rem; }
    .ctas .btn-wa, .ctas .btn-ghost { width: 100%; text-align: center; }
    .stats-in { grid-template-columns: 1fr 1fr; gap: 1rem; }
    .stat b { font-size: 1.65rem; }
  }

  /* sticky mobile action bar (ShieldsBeauty-proven pattern) */
  .sticky-bar {
    position: fixed; inset: auto 0 0 0; z-index: 60; display: none;
    background: color-mix(in oklab, var(--page) 92%, transparent); backdrop-filter: blur(10px);
    border-top: 1px solid var(--rule); padding: 0.6rem 1.5rem calc(0.6rem + env(safe-area-inset-bottom));
  }
  .sticky-bar .btn-wa { display: block; text-align: center; }
  @media (max-width: 700px) { .sticky-bar { display: block; } .final { padding-bottom: 3.5rem; } }
/* ---------- vertical pages ---------- */
.crumbs { font-size: 0.82rem; color: var(--muted); margin-bottom: 1rem; }
.crumbs a { color: var(--brass); text-decoration: none; }
.crumbs a:hover { text-decoration: underline; }
.quote-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(270px, 1fr)); gap: 1.1rem; margin-top: 1.8rem; }
.quote { background: var(--card); border: 1px solid var(--rule); border-radius: 12px; padding: 1.3rem 1.4rem; }
.quote .q { font-family: Fraunces, Georgia, serif; font-style: italic; font-weight: 500; font-size: 1.18rem; line-height: 1.35; }
.quote .q::before { content: "\201C"; color: var(--brass); }
.quote .q::after { content: "\201D"; color: var(--brass); }
.quote .a { font-size: 0.92rem; color: var(--ink-2); margin-top: 0.6rem; }
.feat-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 1.1rem; margin-top: 1.8rem; }
.feat { background: var(--card); border: 1px solid var(--rule); border-top: 3px solid var(--brass); border-radius: 12px; padding: 1.2rem 1.3rem 1.3rem; }
.feat h3 { font-size: 1rem; margin-bottom: 0.35rem; }
.feat p { font-size: 0.9rem; color: var(--ink-2); }
.xlinks { border-top: 1px solid var(--rule); margin-top: 4.2rem; padding: 1.5rem 0 0.2rem; font-size: 0.9rem; color: var(--ink-2); }
.xlinks a { color: var(--brass); text-decoration: none; white-space: nowrap; }
.xlinks a:hover { text-decoration: underline; }
